What is Article Spinning?

What is Article Spinning?

To spin an article is to take one article, which we call a «seed» article, and turn it into multiple versions by using specialized software.  It probably will become clearer by using a very simple example.

Let’s take the example, «The dog ran through the woods as if he had been frightened by lightning.»

We can express that in a number of ways without substantially changing the meaning.  For example, depending upon the context of other parts of the story, we might write, «Bowser sprinted through the trees as fast as if he had been scared by a clap of thunder.»

We might also write, «The dog raced through the forest as if intimidated by a sudden roar of a storm.»

All three versions, mean basically the same thing, but each is a unique sentence—especially from the perspective of a search engine.

Why Should We Care About Uniqueness?

Search engine companies want to provide searchers with relevant information.  If a search engine has found one place on the web with a relevant article, it has no reason to list the article a second time just because it is reprinted on a different site. 

But, if enough of the words on the page are changed, then the search engine «thinks» that it has found a new source of information for the searcher.  So our two versions of the article give us two opportunities to attract a click from the potential reader.

As long as both articles are well written and include my link to my site, I don’t really care where the person reads my article. 

Why Don’t We Just Write Multiple Versions?

We can; in fact, I often do.  But if we want five or ten or fifty different versions, we’re going to tire of the process very quickly. 

That where spinning comes in.  Some software is set up with a built in thesaurus which allows it to automatically substitute synonyms without my input.  I don’t use that kind of software—and I don’t recommend that you use it either.

If you use a spinner that relies on synonymous phrases automatically, randomly inserted, you could end up with this sentence:  «The canine household pet rapidly propelled himself using his legs through the walnut, cherry and oak as if he had been startled by an electric discharge of a cloud.»

I guess it means the same thing, but it seems like something written by a … well, a robot or a piece of software!

Instead, I use only software that requires human intervention—that is, writing.  I don’t want to bore you with too much of the coding, but I’ll just fill out how I could enter the sentence into the spinner in order to get each of the three resulting sentences, above.

{The dog|Bowser} {ran|raced|sprinted} through the {woods|trees|forest} as if he had been {frightened|scared|intimidated} by {a clap of thunder|lightning|a sudden roar of a storm}.

When the software encounters the opening bracked ({), it know it must randomly select one of the options that follow.  The options are separated by the vertical line (|).  That group of options ends when the software encounters the closing bracket (}).

I tell the software how many times I want it to go through the process of creating a version.  I usually set that number at 10, so that I’ll end up with ten versions.  (Of course, I’m doing an entire article, with many more options embedded within that article and even changing the number of paragraphs sometimes.)

Now, just because the software has created different versions doesn’t mean that those versions are sufficiently different.  For that, I have to use a different tool.  With that tool, I can determine just how different any given version is from every other version.