AI answer monitoring: how AI talks about you over time
We regularly ask ChatGPT, Gemini and Perplexity the same questions your customers ask and record whether they mention you and your competitors. You see whether your investment in AI search is paying off, and we see what to adjust next.
What it gives your business
AI answers change as the models and their sources change. Without regular checks, you can’t tell whether your presence is growing or shrinking.
You see whether the work pays off
Comparing with earlier checks shows what the changes to your website and content have achieved.
Mistakes caught early
If AI starts quoting an old address or someone else’s services, you’ll know before your customers do.
Competitors in view
You see who has appeared in the answers and which sources put them there.
What’s in the report
The set of questions stays the same, so the checks can be compared with each other. Here is what the report rows look like:
| Customer question | Previous check | This check | What we do |
|---|---|---|---|
| “Who sets up a CRM for small businesses in Austin?” | You’re not there; three competitors are | You’re among those named, with a link to your service page | Add examples and an FAQ to the page |
| “Where is Company N located?” | Correct address | An old address taken from a directory | Fix the address in the directory and check the structured data |
| “How much does a CRM rollout cost?” | A link to a competitor’s article | No change | Suggest an article with price guidelines |
These examples are illustrative. AI answers can vary from one time to the next, so we draw conclusions from the trend across several checks, not from a single answer.
Monitoring is a cycle, not a report for its own sake
Every check ends with actions, and the next one shows whether they helped.
- CheckThe same questions in ChatGPT, Gemini and Perplexity
- CompareWhat has changed since last time, and why
- ActChanges to content, structured data and company details
- ReportThe changes and the plan for the next period
How we get started
First we set up the list of questions and the first check; after that we check on request or on an agreed schedule.
Questions
Together with you, we choose the customer questions and markets to check.
Baseline
We record the current AI answers, usually from the audit.
Schedule
We agree how often to check and send the report.
Ongoing work
We check, compare, fix and report.
How it fits into the work
Monitoring makes sense while work on your AI visibility is under way. We match the frequency of checks and the number of questions to the task and budget, so there’s nothing for you to decide separately.
Together with AI search optimization
It shows the results of the work on your website and content and points to the next steps.
- Starting point
- The visibility audit as the baseline
- Ongoing
- We include it in monthly support when the budget allows
Monitoring only
If your own team runs the website and you want an independent view of the AI answers.
- Payment
- By the hour, from an hour package
- Report
- With recommendations for your team
Frequently asked questions
If your question isn’t here, ask it in the form below.
How often do you check the answers?
We agree on it based on the task and budget: we check on your request, or regularly if it’s part of the work on your website. After major changes to the website, we can run an extra check.
Why do AI answers differ from one time to the next?
AI assistants compose a new answer to every question, and their models and sources keep updating. That’s why we look at the trend across several checks and don’t draw conclusions from a single answer.
Which AI assistants do you track?
ChatGPT, Gemini and Perplexity, which most of your customers use. If another service matters in your market, we’ll add it.
How is this different from Google rank tracking?
On Google, a page has a position in the results; in an AI answer, it doesn’t. So we track whether you are mentioned, how accurately, and alongside which competitors. Google rankings are a separate service: rank tracking.
Can we influence what AI says about us?
Not directly: the answers come from the AI models’ own algorithms. What you can influence are the sources: your website, content and company details across the web. Monitoring shows which of those changes work.
Related services
All services in this area are on the AI search and automation page.
Let’s talk about monitoring
Tell us about your customers and markets, and we’ll suggest questions to track and how often to check.
- +48 666 158 101
- [email protected]
- ul. Żurawia 6/12, 00-503 Warsaw
We use the details from this form only to reply to your request.